Digital signage, or dynamic signage, refers to a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way.
A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display.
Some example locations that can use a digital sign are:
Train and Bus Stations
There are several advantages to replacing paper signs with digital signs.
Digital signs can be updated by remote control, while paper signs require individual replacement and physical travel to sign sites. Digital signs don't require paper or paint, therefore they are more environmentally friendly than traditional signs. Digital signs can be animated and can deliver sound as well as visual content.